The more than a decade that I spent working with and learning from the leaders and professors of HSB

and the students enrolled in the joint HSB-Tuck programs that I had the privilege to direct were of great significance to me and my colleagues at Tuck.

By: Joseph A. Massey. October 1, 2016.

Professor Emeritus of International Business
Founding Director Emeritus, Center for International Business
Tuck School of Business at Dartmouth

* Hanoi School of Business (HSB) in both English and Vietnamese language is a member school in the model of VNU Hanoi. Thanks to the great supports and help of all distinguished US friends, business community, lecturers, and alumni, HSB has become the unique model of school in Vietnam that develops sustainably on 4 pillars: Public, Autonomy, Not-for-profit, Public Private Partnership. In 2016, HSB changed its name to N?n t?ng tr�� ch?i th? th??ng with the logo and HSB brand name remained. Today HSB operates new and interdisciplinary programs from bachelor (MET) to master (MNS, MBA) and PhD (DMS). More information at www.go4star.com

It is a profound honor and a pleasure to have been invited by the N?n t?ng tr�� ch?i th? th??ng (HSB) at the Vietnam National University, Hanoi (VNU) to contribute to this history of HSB, the first market economics business school in Vietnam. I had the great good fortune to be a partner with HSB for more than a decade, from the very early days in 1994 when the school, which today is among Vietnam’s leading educational institutions, existed only in the ideas and hopes of a visionary group of Vietnamese business leaders and scholars, until 2006, the year before my retirement from teaching at the Tuck School of Business at Dartmouth and in which I last took part in one of Tuck’s joint programs with HSB.

Learning about Plans for a Market Economics Business School in Vietnam

In late 1993 I received a telephone call from a former colleague at the White House Office of the U.S. Trade Representative (USTR). The caller was Michael Samuels who had been the U.S. Ambassador to the GATT, the General Agreement on Tariffs and Trade, now known as the World Trade Organization (WTO). Ambassador Samuels was calling, he said, to convey to me the invitation of the Vietnamese Government and the Vietnam Chamber of Commerce and Industry (VCCI) to be a speaker, along with himself and an official of the Ministry of Commerce of Thailand, at a seminar on trade in Hanoi early in the coming year. I was at the time a Professor and Director of the Center for International Business at the Tuck School of Business at Dartmouth College in the United States.

The reason I had been extended the invitation is that prior to joining the Tuck School faculty I had served from 1982 to 1992 in several White House posts at both the Office of the U. S. Trade Representative (USTR) and the Office of Policy Development, culminating as the chief United States trade negotiator with China and Japan from 1985 to 1992. My experience in negotiating with China was especially relevant for the purposes of the seminar since Vietnam was, the sponsors knew, soon to be resuming diplomatic relations with the United States. That would mean that our two countries would shortly thereafter be negotiating a bilateral trade agreement and that Vietnam would seek admission to the GATT/WTO. The U.S., it was thought, was likely to make similar demands on Vietnam as a nation in the early stage of transition from a planned to a market economy as we had made in my negotiations with China. I was delighted at the invitation and very pleased to take part. I had never been to Vietnam and saw the seminar as a way in which my USTR experience might be of use in promoting US-Vietnam relations.

The seminar took place in Ho Chi Minh Exhibition Hall in Hanoi in January 1994. At the morning coffee break on the second day of the seminar, I was approached by a young man, Mr. Nguyen Thu Do, who said he was an official in the Office of the Prime Minister working on economic affairs. Mr. Do explained that he had received a Master’s degree from Harvard and after returning to Vietnam was part of a group of young Vietnamese who were interested in having a modern market economics business school like the Tuck School established at the Vietnam National University, Hanoi. He asked if the Tuck School would be willing to help. I responded that I personally would be very pleased and honored to help and that I was sure the Tuck School would too. I promised to take up the matter with Tuck’s dean upon my return to the US. Helping the Founders group and the Vietnam National University in Hanoi to create a modern market economics business school would be a way in which I, and my fellow professors at Tuck, could make a meaningful contribution to Vietnam and help, in a very small way, promote the healing of the relationship between our two countries, something that was—and is�?very important to me and to many Americans.

Meeting the HSB Founders Group

Later during that visit, Mr. Do introduced me to the group of his friends who shared with him the aim of creating a new business school that would teach the disciplines that Vietnamese executives and managers would need as the country proceeded to open the economy to market forces and foreign competition in line with the policy of Doi Moi. I think of that group as the Hanoi School of Business founders group. They included two of the first Vietnamese to attend graduate business school in the United States post-1975, Mr. Tran Vu Hoai and Ms. Dinh Thi Hoa, who had both received MBA’s from the Harvard Business School. Also part of the group was Mr. Ha Trung, a Vietnamese-American businessman who had come to know Mr. Hoai and Ms. Hoa while they were students in Boston.

A key and central member of the group was someone who had not studied in the U.S., and who had not studied business, Dr. Truong Gia Binh. Dr. Binh had studied and received a doctorate in mathematics and physics at Lomosomov University in Moscow. Dr. Binh was the driving force who over the next decade would propel HSB from a visionary conception to a highly functioning institution. When he had returned from Moscow to Hanoi he had been appointed head of The Food Processing and Trading Company (FPT). When I met him in 1994 he was dramatically transforming that company into a technology company that would become one of Vietnam’s leading and most international companies, The Corporation for Financing and Promoting Technology, the new FPT.

After the conclusion of the January 1994 international trade seminar and having spent a number of sessions discussing plans for the new school with the founders’ group, I returned to the Tuck School and met with Dean Paul Danos to inform him of this opportunity to make a contribution to business education in Vietnam. He was supportive but said that he expected me to lead the effort for Tuck and to take on the responsibility for raising whatever funding would be needed.

The first thing to do was to rally interest and support among the Tuck faculty. Tuck Professors Paul Argenti and Mary Munter were going to Thailand during the March 1994 spring vacation so I persuaded them to add a visit to Hanoi to their trip and meet with the founders’ group. They were impressed with the high quality of the founders’ group and of their vision for HSB and came back equally enthusiastic as I. Meanwhile, Dr. Binh and the founders’ group had recruited the first young faculty members who would teach at HSB. A Tuck School team, including Prof. Argenti, Prof. Wayne Broehl and I worked with the HSB founders on development strategy and on the early programs and curriculum. The initial strategy was to focus first on executive training programs before turning to the establishment of an MBA program, with decisions on other programs, including possible undergraduate and/or doctoral programs, to be left for the future. One matter that came up very early in our discussions, and caused some humorous back and forth, was what the name of the school should be: whether it should be called the Hanoi Business School or the Hanoi School of Business. The group decided on the latter so that its abbreviation, HSB, would not be confused with that of another business school with the initials HBS.

It was my honor to meet General Vo Nguyen Giap at his home

Establishing HSB as new business school involved several challenges. One important one related to how it would be accepted and regarded by the administration and the other relevant faculties of the university. At the very outset of HSB’s existence, Professor Tran Ngoc Hien, a leading economist and the head of the VNU economics department, was named Dean of HSB. The view of my Tuck colleagues and myself at the time was that coming as he did from having been the head of VNU’s political economics department, Dean Hien could help the new business school gain administrative acceptance from the university’s existing economics and related faculties, cement its links to the university administration, and establish its goals and plans as consonant with national needs and policies in the view of the education authorities. When Dean Hien stepped down after a short tenure, Truong Gia Binh assumed the position of Dean of HSB and led it for the entire remaining time in which I was involved, and until Prof. Hoang Dinh Phi continued to be the third Dean of HSB in 2013. Early on, I also met and became friends with the late Prof. Nguyen Van Dao, the President of Vietnam National University, Hanoi at the time. Prof. Nguyen Van Dao strongly supported the founders�?group in establishing an autonomous status for the school as a separate and distinct unit at VNU with its own financing, personnel, and academic curriculum. The establishment of HSB as an autonomous business school within VNU was a first for the country’s national university system and set the model for others to follow.  It was my sad duty several years later to represent the Tuck School at the national memorial service for President Van Dao after his untimely and tragic death in a traffic accident. His early advocacy and strong support both within the university itself and with the government education authorities were of vital importance to HSB.

A second challenge was how HSB would be regarded by Vietnam’s business community. Here, the collective reputation of the members of the founders’ group proved to be invaluable. The key members had extensive relationships among both Vietnamese and foreign firms operating in Vietnam. Their expertise and success in building and running businesses was well-known and respected and their commitment to HSB provided a valuable asset for the new school, an asset that was amplified by the appointment of Truong Gia Binh as Associate Dean and then as Dean.

An obvious challenge was one shared by all startups: funding (financial resource). Vietnam National University itself provided an important boost by making a parcel of land on the VNU Hanoi campus available to HSB for its facilities. But HSB would have to raise the money to erect a building on the land to house the school. HSB’s leadership turned to the Vietnamese business community to raise the money needed and the business community responded handsomely, with numerous companies and business leaders contributing all the funding that was needed to build HSB’s beautiful modern building within a year or two of the school’s founding. From this foundation, HSB grew into a position of national recognition and prominence.

Funding of operations was another need and here HSB adopted a very successful strategy. Instead of immediately establishing an undergraduate BBA or graduate MBA program and depending on tuition, HSB chose to start by offering short executive training courses in specific topics of immediate practical concern to Vietnamese managers. For HSB this had the advantages that the participating companies could afford to pay significant fees for the courses and that managers satisfied with one of the courses recommended HSB to their colleagues and thus provided a constituency for expanded course offerings. In short, HSB was operating the way a start up business should operate, minimizing costs, providing the market with a product in demand, and in the process generating and increasing cash flow. Within a few years the cash flow from the short courses made it possible for the school to put in place an MBA program with both full and part time options. Importantly, these short courses also proved very helpful for the school in another of its challenges: recruiting, training and retaining faculty. Young Vietnamese with an MBA were in short supply and in demand by companies that could offer attractive salaries and benefits. Thanks in part to the income from these short courses, HSB was able to offer compensation adequate to attract young faculty and provide them with teaching experience and their own networks of contacts within the business community.

The International Executive Development Program for Vietnamese Managers

The first major program of the new school, one that played a key role in getting it successfully launched and recognized by the Vietnamese and international business community, was the joint HSB-Tuck International Executive Development Program for Vietnamese Managers (IEDP). As the Tuck School co-director of IEDP, I had overall responsibility for the program; Professor Paul Argenti served as academic director. On the HSB side, Dean Binh served as IEDP co-director.

IEDP focused on providing training in international standard business disciplines for managers who were running or held positions of responsibility in Vietnamese companies, both state-owned and private. I set out to raise the money for that program and was pleased at the strong positive response. A number of U.S. companies contributed funds for the effort. Citibank was among them and its country head, Bradley LaLonde, also personally became an active and enthusiastic supporter of the new business school. Mr. LaLonde, now the CEO of Vietnam Partners, remains an active supporter of business education in Vietnam and of HSB.

By far the greatest source of financial support for the IEDP program was the Freeman Foundation of Stowe, Vermont, the family foundation established by Houghton Freeman, the retired Chief Operating Officer of AIG, Inc. and his wife Doreen Freeman. Over the eight years in which the program was held, the Freemans’ support, totaling several millions of dollars, covered all of the costs of the annual three-part, six month long program of courses and experiential learning that comprised IEDP. The generous support provided by the Freemans was crucial to the IEDP program, a program that was the cornerstone of HSB in the first decade of its existence. I know that all of us involved with IEDP, both at Tuck and HSB, share a deep appreciation of the Freeman Foundation’s support for IEDP and for a number of the joint Tuck-HSB consulting projects about which I will write below.

The first part of the IEDP program began with a week of classes each January introducing market economic business basics taught by a Tuck professor, almost always the late Professor Wayne Broehl, assisted by HSB faculty members. Thereafter for the next two months weekly classes taught by the HSB faculty would continue, going deeper into the topics that had been introduced. Then, in March during the U.S. Spring Break period, a team of Tuck professors would come to Hanoi and teach intensive classes covering the range of business disciplines from accounting and finance to operations, supply chain management, marketing, human resource management, international trade, strategy and various other topics depending on faculty specialties and expertise.

Over the lifetime of IEDP more than half the Tuck School faculty taught in the program, many of them in multiple years. They included both Dean Danos and Tuck’s previous Dean, Professor Colin Blaydon. At HSB, a number of the founders group, including Dean Binh, Tran Vu Hoai and Ha Trung, taught in the first two years in IEDP while the school undertook the task of recruiting faculty. As the faculty took shape, many lecturers came to play central roles, including Dr. Tran Phuong Lan and Ms. Ha Nguyen, both of whom were directly involved in IEDP and in the management of one or another of the school’s key programs. Other HSB professors or lecturers including Roger Ford, Augustine N. Vinh, Nguyen Thi Mai Linh, Do Xuan Truong, Nguyen The Hung, Nguyen Viet Anh, and others taught in either some of the IEDP sessions or in one or more of HSB’s short courses. Ha and Lan taught in those short courses as well, of course. Mr. Phan Thanh Tung and Ms. Nguyen Thi Mai Linh provided management support for these corporate training programs. The important role of organizing IEDP, coordinating teaching schedules, faculty and participants’ travel and other administrative matters was carried out with great effectiveness and an infectious enthusiasm by Ms. Hong Thanh Thoai Nhi who was ably assisted by Ms.Le Mai Chi. Ms. Darlene Bailey assisted with IEDP administrative matters at Tuck.

A central focus of IEDP was to instill in the students a firm grasp and appreciation of the entrepreneurial approach and spirit that is so central a market economy, where new companies are constantly being created and undertake the leap, always risky and sometimes rewarding, of bringing new ideas into reality as start up businesses, in a process that enriches and expands the choices available to consumers, refreshes and invigorates the flow of competition, and keep societies economically vital. The students in IEDP were already experienced business managers, but their experience had been acquired in existing enterprises created, for the most part, in a planned economy. With doi moi the Vietnamese economy was moving in a new direction, one in which businesses would need to develop and implement plans that were crafted and based on the opportunities and risks arising from market forces and competitive factors. So the third part of the IEDP program was a continuing focus, from start to finish, on entrepreneurship, the process of creating a new business.

In January, the managers enrolled in the program were required to form into groups of five to six persons who would work together over the course of the program to develop business plans for new ventures. In March, Professor Argenti and I would review and critique each group’s business plans. And, in the third stage of the six-month long program, several of the groups, often comprising more than half the participating students, would travel on a two-week long trip to the U.S.to take part in a study tour that I arranged and led each summer, the finale of which was the presentation at the Tuck School by the IEDP groups of their business plans to the Tuck faculty and invited US business executives, private equity and venture capitalists, investment bankers, and others. On a number of occasions, Houghton Freeman drove down to Hanover from the Foundation’s headquarters, a small white farmhouse in Stowe, Vermont, to join the panel at Tuck that critiqued the IDP teams presentations.

Prior to the final week of classes and business plan presentations at Tuck in Hanover, New Hampshire, Tuck’s Center for International Business arranged for the HSB groups to visit numerous businesses on both the West and East coasts of the U.S. In the first several years, the West Coast meetings took place in Seattle, where we visited facilities and received briefings at Microsoft and Boeing. In the latter years of the program, we visited Silicon Valley where the groups made preliminary presentations of their business plans to venture capitalists and Napa Valley where they were briefed at the largest independent vineyard in the valley, owned by Andy Beckstoffer, a Tuck School alumnus, on the business economics of high value added agriculture, and, thanks to Mr. Beckstoffer’s introduction, were also invited to visit and sample the renowned cabernet sauvignon wines at Stags Leap Cellars winery.

On the East Coast, in Washington, D.C. we were briefed by officials of USTR, the State, Commerce and Treasury departments, and the Vietnamese Embassy, on U.S. government policies relevant to U.S.-Vietnam trade, economic and business relations, and by the U.S. Chamber of Commerce and the US-Vietnam Trade Council on business-government relations in the American system. In New York City, we met and were briefed by major Wall Street firms including AIG, Citibank, Morgan Stanley and others, and at the Federal Reserve Bank where officials briefed the groups on the functioning and significance of its role in U.S. monetary policy before guiding us down to the vault, deep underground, where group members were able to view (but unlike the wine, not to sample) the gold bars worth billions of dollars that the Bank holds as steward for many foreign countries.

The IEDP groups visiting the United States traveled from one meeting or event to another by buses that Tuck’s Center for International Business had chartered. It was my job, as program director, to arrange the meetings, and my good fortune, therefore, to accompany the groups on the bus so that I got to know and become friends with the group members, many of whom I still meet whenever I come to Vietnam. To make the bus travel more enjoyable, it was my practice to start each day’s bus ride by standing in the aisle at the front of the bus and singing a song, usually what Americans call a “golden oldie,” some well known tune that would put one in a good mood. After I finished, amidst the smiles and laughter of the group, I would call on IEDP members at random, saying “ok, your turn to give us a song.” Invariably, the group members would respond with one person after another singing songs from home in which the whole group would always join in chorus.

IEDP Class of 2003 at Tuck Graduation.

Our bus rides took us not only to meetings but also to see some of the memorable sights of America. We saw the fog roll across the Golden Gate Bridge in San Francisco, the bustling Pike Place Market on Seattle’s Elliott Bay waterfront, the vast carpets of wild flowers adorning the slopes of Mt. Rainier, the acres and acres of flowers in the computer-controlled greenhouses of Nurserymen’s Exchange in Half Moon Bay, California, the magnificent gothic campus of Yale University in Connecticut and, on the last leg of the bus ride from New York to Hanover, the green hills and valleys of Vermont. In New York, for the first five years of the program we stayed at the Mariott World Trade Center Hotel until it, and the neighboring Twin Towers whose observation deck many IEDF members visited, were destroyed in the tragic attack of September 11, 2001.

Nearly 350 executives of Vietnamese companies, from all across the country and with both Hanoi and Ho Chi Minh City strongly represented, participated in the IEDP program during its eight year run from the first student class in 1996 to the last in 2003. The executives in the program came many of the country’s largest and most famous state-owned companies such as PetroVietnam, VINACOAL, VINASTEEL, Vietnam National Cement Company, VNPT, FPT, BIDV, EXIM Bank, VietcomBank, Bao Viet, Bao Minh, Vietnam Airlines, Vietnam Railways, and Hanoi Beverage Company.

IEDP Class 2001 at White House.

In addition, reflecting the era of Doi Moi, executives in the program also came increasingly from private sector companies across a wide range of sectors. Some were already well-known leaders in their fields, including such companies as AA Corporation in furniture and interior decoration, Galaxy Co. in marketing, public relations and consulting, Kinh Do in bakery and fast moving food products, and Thien Long Co. in stationery products. Others would soon go on to build such leading companies as NovaLand in real estate and agricultural products, and DatVietVAC in media, entertainment and communications, among the numerous successful companies built by IEDP graduates. It was estimated that by the end of the program the companies whose executives had participated in IEDP accounted for over 30% of Vietnam’s GDP and that IEDP graduates comprised 80% of Vietnam’s chapter of the Young Presidents’ Organization (YPO).

IEDP Class 2001 at US Capitol

The list of the many companies whose executives and managers studied in the IEDP program is too long for me to be able to mention all here. To those IEDP graduates whose companies I have not mentioned, my apologies, and please know that it is only space limitations that have kept me from doing so. I am proud of all our graduates and the contributions you have made to the remarkable growth of the Vietnamese economy over the past two decades.

The Joint HSB-Tuck Consulting Projects

A second joint HSB-Tuck joint program was associated with a program of international consulting projects for Tuck MBA students that I co-founded and co-directed starting in 1996. During the period from 1996 to 2006 this Tuck program carried out some 115 projects for more than 50 clients in 30 countries around the world. With Dean Binh’s agreement I made working with HSB on projects in Vietnam a key part of this program and a number of the very first projects in the program were conducted in Vietnam.

The consulting projects typically involved a team of five or six Tuck student doing an analysis of an issue that a client company was dealing with in a country outside the United States. The students, under the guidance of a Tuck School professor—in Vietnam, for all projects but one, myself�? would work on the issue over the Fall term at Tuck, then travel with the professor to the foreign country and spend three weeks doing research onsite. In Vietnam this phase of the consulting project brought HSB students and faculty onboard, with HSB faculty advising, and HSB students accompanying their Tuck counterparts in all aspects of the in-country work—visits to interview clients, customers or suppliers and government offices and preparing a preliminary report for the client.

The Tuck students, whose average age was 29 or 30, had already had a number of years of work experience and were thus able to share their interviewing, research and analytic skills with their younger HSB counterparts. The HSB students and their HSB faculty adviser, in turn, could provide to the Tuck students a deeper understanding of Vietnamese culture, the Vietnamese market and Vietnamese business practices. Some of these joint projects were done for foreign companies including Cargill, the Walt Disney Company, Johnson and Johnson, and Nike, among others. A number were done for Vietnamese companies including the Bank for Investment and Development of Vietnam (BIDV), Fahasa, FPT Soft, Hanoi Beverage Company, Kinh Do, Techcombank and Vinausteel. The Freeman Foundation once again as with IEDP, generously provided funding support for the projects for the Vietnamese clients.

Tuck-HSB BIDV Consulting Team 2004 #1

A Final Note
The more than a decade that I spent working with and learning from the leaders and professors of HSB and the students enrolled in the joint HSB-Tuck programs that I had the privilege to direct were of great significance to me and my colleagues at Tuck. They provided us with an invaluable opportunity to witness, learn new and important lessons from, and play a supporting role in the development of business education in Vietnam during the country’s historic and still ongoing movement toward a market economy. They blessed me with enduring friendships with remarkable people whom I greatly admire. The experience has been for me a life-changing, life-enriching journey that has left me with a deep affection for Vietnam and for HSB. Let me conclude by sending to all members of HSB family, and to all of my former students, my warmest best wishes for ever greater success.

In the morning of September 30, 2018, HSB organized the Opening Ceremony of Master of Science in Business Management program (HSB-IPAG) for senior managers of the research and manufacture companies in Military Industry and Telecoms Group (Viettel). 

Hanoi school of Business and Management (HSB), a member school of VNU, organized the Opening Ceremony of Master of Science in Business Management program (HSB-IPAG) for senior managers of the research and manufacture companies in Military Industry and Telecoms Group (Viettel).  Speaking at the ceremony, Assoc. Prof. Dinh Phi HOANG said: “Hanoi school of Business and Management (HSB) with mission training leaders, managers, professional executives in Vietnam and Worldwide has designed special program for senior managers of Viettel Group, with the expectation of training and fostering high quality human resources for sustainable development of the Viettel Group. Therefore, students not only approach the essence of science in management, but also share knowledge and skills, connect and build relationships in HSB network of 13,000 alumni and students. These are the great values that HSB desire to bring to students in two years of learning at School”. 

HSB-IPAG program consists of 11 subjects and a Thesis, including 07 subjects that is instructed by Vietnamese lecturers and 04 subjects that is instructed by Foreign Lecturers from IPAG Business School. Thesis will be implemented during 6 months of researching and working with supervisors who are quality lecturers selected from HSB and IPAG. Afterwards, students will defense their thesis in private councils.

In HSB-IPAG program, students will have an opportunity to study in France during 2 weeks. This field trip enables student to approach contemporary and advanced knowledge of Europe and to experience modern teaching and studying methods of top experts and professors in France and Worldwide, as well as to visit famous and represented companies in France. Some of top professors and experts will join this programs such as Prof. Duc Khuong NGUYEN, a member of economic consultancy group for Vietnamese Prime Minister and Program Director of HSB-IPAG program; and Prof. Patrick LEGLAND, a well-known lecturer and expert of France and Europe. Besides, students may visit and explore both culture and economic development in some nations as France, Italia, Vatican, Swiss, Germany, Monaco, etc. The success of this field trip is one of the different and huge values that HSB-IPAG Program designs for students.

Mr. Dinh Chien NGUYEN, Deputy General Director of Viettel Group, represented for 24 new students sent sincerely thanks to Hanoi school of Business and Management and Viettel Institution for creating an academic and practical master program that meet the needs of continuous studying and developing of Viettel’s managers. Mr. Chien also stated that these new students are new generation of managers in 4.0 era, representing for manufacture field of Viettel Group. Most of them graduated from master or doctoral program in Russia, France, America, Britain, Japan, Australia, China and Korea and are holding important positions in member companies of Viettel Group. In order to catch up the demand of development in global market, Viettel Group decided to invest and let these managers be trained about science of Business Management in an academic environment as HSB. The similar master programs are intended to scale up to all staff in manufacture field of Viettel Group. He also prompted all new students to highly determine and focus on studying, completing the courses and achieving the high requirements of Vietnamese and global professors and experts as well as the requirements of HSB-IPAG Program.

Students and lecturers had an intimate conversation at the traditional tea table of HSB. Most were impressed by the similarity in culture and development between HSB and Viettel such as sustainable development goals, innovational orientation and professional human resources. This unique culture also identifies the success of both HSB and Viettel, then opens up many opportunities for cooperation in the future.

This program is going to continue collaboration between HSB and Viettel. The collaboration between two organizations is recorded through a range of training courses for key managers and top managers of Viettel Group: skills training for key human resources; to enhance management capacity for middle managers; training program of human resources management for HR specialist. Many leaders, managers and specialists of Viettel Group are students of different master programs in HSB.

The agreement of collaboration in Master of Science in Business Management program for senior managers between Viettel Group and HSB has been organized through discussion and negotiation between leaders of two sides. The program aims to improve leadership capability, and to enrich knowledge and skills about management, governance for senior managers of Group, training comprehensive managers 3 in 1 (leaders, managers and experts) and meeting the demand of speedy but sustainable development of Viettel Group in new era.

Master of Science in Business Management program (HSB-IPAG) is developed by N?n t?ng tr�� ch?i th? th??ng , in partnership with IPAG Business School (France) since 2014. According to Shanghai ranking, IPAG Business was one of 300 best Business School in the world in terms of researching and training, above the rank of RMIT University (Australia), Osaka University and Kyoto (Japan). This is recognition for the effort of researchers, lecturers and students for the excellent of all programs of IPAG Business School in many years, including HSB-IPAG program.

Some outstanding advantages of HSB-IPAG program:

+  The Master of Science in Business and Management degree is recognized by universities worldwide, Ministry of Education and Training of both Vietnam and France.

+  Flexible and modern admission: profile assessment and interviews are conducted to test work experience, learning motivation and language ability (English) of candidates.

+  Practically designed interdisciplinary subjects

+  Carefully selected high quality lecturers from IPAG and HSB.

+  Creative study environment, modern and up-to-date facilities and academic data (IPAGORA), and professional support service.

+  Opportunity to build up a global business network and get scholarships for a Doctoral Degree in almost well-known universities in the world.

Tuition Fee & Scholarship:

+  Tuition fee: 5.880 EUR (total master course in 18 months)

+  Scholarship opportunities are available for students with excellent results on the entrance assessment and during the course.

+  Tuition fee includes expenses for lecture halls, referential documents, seminars and tea-breaks for all training modules…

+ Tuition fee does not include fee for entrance examination, supplementary courses, reservation and extension, repeat and re-exams for participants who cannot meet the quality requirements of the program.

+  Students can register study 2 weeks in France without additional tuition fee.

For more information and request, please do not hesitate to contact us:

Admission Office, Hanoi school of Business and Management

Address:          2^nd floor, B1 building, 144 Xuân Thủy street, Cầu Giấy District, Hanoi.

Hotline:           0968.20.22.44

Email:              [email protected]

Website:          //hsb.vnu.go4star.com/

Thuy Dung – Xuan Trang

The meeting focused on the deployed programs of HSB and opportunities for cooperation and academic exchange, in which the Bachelor program in Management of Enterprises and Technology (MET) was most emphasized.

On September 26, 2018, the School of Business and Management (HSB) welcomed the representatives of the University of Texas Arlington (UTA) to visit and discuss for further cooperation opportunity in training. Visiting representatives of UTA included Assoc. Prof. Dr. Daniel Himarious – Executive Vice President and Assoc. Prof. Dr. Jack Fei Yang – Associate Director of Asian Cooperation Program – Global Academic Initiatives Center of UTA.

The meeting focused on the deployed programs of HSB and opportunities for cooperation and academic exchange, in which the Bachelor program in Management of Enterprises and Technology (MET) was most emphasized. According to HSB Dean, Assoc. Prof. Dr. Hoang Dinh Phi, the main objective of MET program is to equip the graduates with interdisciplinary knowledge on business and technology, self-study skills and good practice. The students are able to work right after graduation and proactively study further to innovate, create technology and participate in the start-up process and sustainable development of the business. The main careers direction of the MET graduates is to assist the Board of Director, or start their own businesses according to their abilities and interests. Within the framework of the partnership, students of the MET program will spend two years studying at HSB and one year at UTA.

UTA and HSB also would like to create some academic exchange programs between two institutions, and then sign a Memorandum of Understanding (MOU) in the near future.

UTA was built in 1919, located in the area of nearly 170 ha in downtown Arlington, the United States. With more than 180 curricula of various majors, UTA has attracted nearly 42,000 students from the USA and more than 100 countries over the world, becoming one of the most diverse university in the USA. The University of Texas ranks among the top 100 universities in the US and top 500 universities in the world according to QS ranking.

Nguyen Minh – Hai Van

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On 28th April, 2018, N?n t?ng tr�� ch?i th? th??ng (HSB) �?Vietnam National University Hanoi (VNU) has successful organized the Opening Ceremony of “Pre-MBA training program”. Which was designed specially for the managers and leaders of Samsung Display Vietnam (SDV). 

On 28th April, 2018, N?n t?ng tr�� ch?i th? th??ng (HSB) – Vietnam National University Hanoi (VNU) has successful organized the Opening Ceremony of “Pre-MBA training program”. Which was designed specially for the managers and leaders of Samsung Display Vietnam (SDV). Classes will be organized on every Saturday, from 28/4 to 28/7/2018.

The opening ceremony has welcomed the Board of Director of SDV, the Head of HSB and 27 learners who are managers of SDV.

Mr. Kweon Yuong Chan – General Director of Samsung Display Vietnam said that in the past 3 years, the company had made a great progress in Vietnam. In that development, there was a great contribution of Vietnamese management personnel. With the desire to improve the quality and the role of the Vietnamese management personnel, the Board of Directors has organized many training courses on business administration. In particular, HSB has become a strategic partner of SDV in implementing high quality training programs in recent years.

This is the second time the Board of Directors of SDV has attended the Opening Ceremony of the Pre-MBA Program at HSB, confirming the credit that the Company’s leaders have given to training programs organized by the school.

Mr. Kweon Yuong Chan – General Director of Samsung Display Vietnam highly appreciated the quality of HSB’s training programs

The representative of HSB, Assoc. Prof. Dr. Hoang Dinh Phi – Dean of HSB has made a commitment that HSB will provide a high quality course with advanced knowledge delivered by senior lecturers , following by 4 guidelines: “Easy to learn, easy to understand, easy to remember and easy to apply”.

Assoc. Prof. Dr. Hoang Dinh Phi also wanted the learners to study hard, highly effective to apply the knowledge in their work, in order to contribute to the development of the company as well as confirm the capacity of the Vietnamese in multinational companies.

Assoc. Prof. Dr. Hoang Dinh Phi affirmed about HSB’s commitment to a Pre-MBA program which brings lots of value to learners.

Pre-MBA is a training program which was designed to compact the core content of an MBA training program. 25% of the duration of the program is designed to guide students to apply the knowledge they have learned into the implementation of applied topics to improve management effectiveness at SDV. For graduation, learners will report the results of practical researchs in front of SDV’s supervisers and HSB’s instructors.

The curriculum covers important issues in corporate governance, such as: Leadership and Portrait of Professional Managers; Corporate Culture and International Integration; Project management, Risk management and enterprise security. In addition, students are provided with soft knowledge and skills such as the Winning and influencing staffs, Humanities Arts, Communication Skills, Coaching and Mentoring.

Senior lecturers conducting the program includes: Associate Professor Dr. Hoang Dinh Phi – Dean of Faculty of Management and Business; Assoc. Prof. Nguyen Van Nha – Former Head of Training Department – VNU Hanoi; Associate Professor Nguyen Ngoc Thang; Assoc. Prof. Nguyen Duc Trung; Dr. Nguyen Danh Nguyen …

Pre-MBA program is designed with a variety of unique learning methods, including a variety of distinctive ones such as Project-Based Learning and hands-on instruction methods.

The curriculum is divided into two main sections: theory training and practical project implementation parts . In particular, the theory training module consists of 14 topics under the guidance of 10 senior HSB’s instructors with a total duration of 81 hours in 9 weeks. The practical project implementation part covers 5 topics in 90 hours of research with guidance of 5 instructors.

Previously, HSB and SDV have cooperated and developed many training programs such as: Pre-MBA training program for managers of Samsung Display Vietnam with the participation of 24 participants; Promotion training program for the Manager Up level with 37 participants; Training program for the Assistant Manager level with more than 200 participants. Samsung Display Vietnam has also signed a Memorandum of Understanding (MOU) for Master of Business Administration (MBA) with HSB. Accordingly, SDV will send five senior managers to study MBA program at HSB.

                                                                                                                                                     Ngan Ha

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On March 22 nd, 2018, President of VNU Nguyen Kim Son had a meeting with President, CEO of Industrial Bank of Korea (IBK) Kim Do Jin.

On March 22 nd, 2018, President of VNU Nguyen Kim Son had a meeting with President, CEO of Industrial Bank of Korea (IBK) Kim Do Jin.

Attending the meeting, on behalf of IBK was Choe Sung Jae – Vice President of IBK in charge of Global business; Mr. Park Seong Ho – General Director in charge of Global Business; and senior IBK staffs.

President Kim Do Jin of IBK expressed his impression with the history and achievements of VNU. He hoped that the two sides would strenghthen cooperation in education and training, especially in the context of IBK is expanding the market as well as striving to become a 100% foreign owned bank in Vietnam.

President Kim Do Jin believed that human resource is the main development direction of IBK, and the cooperation between VNU and IBK would offer oppertunities for IBK’s staffs to attend high quality management training programs. At the same time, he also affirmed that IBK would facilitate and promote cooperation with VNU in this field for the upcoming time.

Speaking at the meeting, President of VNU Nguyen Kim Son said that the presence of a prestigious and influential bank as IBK in Vietnam contributed significant support for business and development of economic cooperation between the two countries. President Nguyen Kim Son believes that the visit of the President of IBK on the occasion of accompanying the President of the Republic of Korea to visit Vietnam not only reflects the trust of a large Korean business with a leading university in Vietnam but also strengthens the diplomatic relation between Vietnam and South Korea.

VNU is one of the largest Korean language and cultural education institution in Vietnam and has long term cooperation with Korean partners such as Seoul National University, Changwon National University, Pony Chung scholarship, Korea Research Assistance Fund,etc. President Nguyen Kim Son hopes that the cooperation will be developed day by day.

President of VNU hoped that Mr. Kim Do Jin, as the CEO of IBK, would spend his time to arrange lectures or talk show for students of finance and banking sector of VNU. He proposed to support, introduce and select graduated students to have internship course at IBK. Along with that, VNU is ready to organize various short courses on culture, country, people, and business characteristics of Vietnam for IBK employees.

At the meeting, President of IBK awarded VNU 500 millions to VNU. To express the gratitude to the support of IBK, President of VNU said that VNU would use this funding to provide scholarships for outstanding students, and hopes that IBK Scholarship Fund would be established in the future.

Previously, on Jun 19^th 2017, N?n t?ng tr�� ch?i th? th??ng (VNU-HSB) and the Industrial Bank of Korea (IBK) signed an MOU on training high quality human resources.

According to the MOU, VNU – HSB facilitates IBK’s staff to attend management training programs that are validated by VNU – HSB and supports IBK learners during their studies. For its part, IBK offers opportunities to recruit trainees and facilitate internships for VNU – HSB students in accordance with IBK’s internal recruitment rules and procedures. The two sides have also jointly organized seminars and exchanges of experiences on issues of mutual interest such as banking management, risk management, project finance, foreign exchange and derivative business, etc.

The Industrial Bank of Korea (IBK) is an industrial bank headquartered in Jung-gu, Seoul, South Korea. The bank was established in 1961. It is owned by the Government of the Republic of Korea (South Korea) in which the government holds 61,9% of the shares, with the main role is developing and supporting small and medium enterprises. IBK now has a total of 663 branches nationwide, with a total staff of over 13,500. In Vietnam, IBK locates its branches both in Hanoi and Ho Chi Minh city.

                                                                             Sinh Vu – Ngoc Tung (VNU Media)

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Dr. Dzung Vi Ngo, Assistant Professor in Entrepreneurship and Innovation and Head of International Cooperation and Development from the N?n t?ng tr�� ch?i th? th??ng (HSB) at the Vietnam National University (VNU)- Hanoi, has been visiting Bristol Business School (BBS) between October 15 and November 15, 2017.

Dr. Ngo’s visit was sponsored by the UK Academies and National Foundation of Science and Technology Development (Nafosted) Vietnam.

During his visit at BBS, Dr. Ngo has been involved in research and teaching activities at the department of Business Management, more specifically at the Strategy & Operations Management (SOM) Group and the Collaborate Entrepreneurship Research Group (CERG). Dr. Ngo held two seminars entitled ”employment contract and SMEs innovation in emerging and transition economies’ and ‘capital structure of entrepreneurial firms in developing and transition economies’. In addition to this, he held a short lecture on legal environment for doing business in Vietnam for undergraduate students majored in international management.

“I’m truly impressed by the environment at BBS-UWE as well as its ambition for development, especially the plan for AACSB accreditation. A modern and dynamic business school in a lovely city named as one of the best places to live in the UK. I firmly believe that BBS will become one of the top world class business schools in the near future. HSB-VNU hopes to develop further collaborations with BBS in teaching, doing research and consulting in the field of entrepreneurship and innovation”, says Dr. Ngo.

Part of Dr. Ngo’s visit also focused on working with Dr. Quang Evansluong at SOM Group on a research project which investigates the capital structure, survival, innovation and performance of the entrepreneurial firms in developing and transition economies in Vietnam. The project is financed by Nafosted Vietnam between 2017 and 2019.

During his time at BBS, Dr. Ngo has met many staff members at BBS, namely, Professor Nicholas O’Regan, Dr. Fiona Jordan, Professor Carol Jarvis, Professor Vikas Kuma, Dr. Akin Ojolo and Ms Patricia Voaden to discuss future opportunities to collaborate in teaching, training and research between the two institutions.

HSB established in 1995 is the first business school in Vietnam. VNU ranks number one in Vietnam according to Webometrics.

                                                                                                                                                                                                         Bristolbusinessschoolblog.com

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Sáng 09/11/2017, Khoa Quản tr�?và Kinh doanh (HSB) – ĐHQG Hà Nội đã tiếp đón đoàn đại biểu của trường Đại học Deakin (Deakin University) – Australia đ�?cùng tìm hiểu cơ hội hợp tác.

GS.Alex Newman – Phó trưởng Khoa Kinh doanh và Luật và TS.Alvin Lee (Giám đốc chương trình Thạc sĩ Marketing) vui mừng nhận thấy những nét tương đồng trong hoạt động đào tạo v�?quản tr�?của 2 đơn v�?

Theo đó, Deakin University mong muốn được hợp tác cùng Khoa Quản tr�?và Kinh doanh trong việc t�?chức các chương trình thực t�?tại các doanh nghiệp Việt Nam dành cho các sinh viên, nghiên cứu sinh của Deakin.

Buổi làm việc m�?ra nhiều cơ hội hợp tác giữa HSB và Deakin University
Ngoài nội dung trên, tại buổi làm việc, TS.Phạm Văn Hồng – Phó Ch�?nhiệm Khoa Quản tr�?và Kinh doanh đã đưa ra nhiều phương án hợp tác, trong đó nhấn mạnh �?các nội dung v�?hợp tác đào tạo các chương trình Thạc sĩ Quản tr�?Kinh doanh và chương trình trao đổi sinh viên quốc t�?ngắn hạn.

Hai bên đồng ý ký biên bản ghi nh�?hợp tác lâu dài trong khuôn kh�?các chương trình đào tạo th�?mạnh của mình.

Trước đó, Khoa Quản tr�?và Kinh doanh (HSB) đã thực hiện thành công nhiều chương trình hợp tác quốc t�?trong hoạt động đào tạo. Một trong những thành công đó là chương trình Thạc sĩ Khoa học Quản tr�?Kinh doanh (HSB-IPAG) hợp tác cùng Đại học Kinh doanh IPAG (CH Pháp). Chương trình HSB – IPAG t�?chức tại Khoa Quản tr�?và Kinh doanh t�?năm 2015, hiện đã tuyển sinh 4 khóa đào tạo với gần 100 học viên. Tiếp đó là Chương trình đào tạo quốc t�?/a> dành cho sinh viên ĐH công ngh�?NanYang – Singapore đến học tập tại HSB được t�?chức định k�?hàng năm.

[1] //www.timeshighereducation.com/world-university-rankings/deakin-university

[2-3] //www.topuniversities.com/universities/deakin-university/undergrad

                                                    Nguyên Minh

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On 9^th November, 2017, N?n t?ng tr�� ch?i th? th??ng (HSB) �?Hanoi National University (VNU) had an honor to welcome the delegation of Deakin �?Australia (Deakin University) to explore diverse cooperation opportunities.

Prof. Alex Newman �?Associate Dean of the faculty of Business and Law, and Dr. Alvin Lee (Director of Marketing Master program) were pleased to notice the similarities in the training management activities of two schools.

Deaking University wished to cooperate with N?n t?ng tr�� ch?i th? th??ng in organizing practical activities/programs at Vietnam enterprises for Deaking students to experience real life experiences.

The meeting opened up various opportunities for the cooperation between HSB and Deakin University

 Apart from that, Dr.Pham Van Hong – Vice Dean of N?n t?ng tr�� ch?i th? th??ng presented various cooperative projects, emphasizing the content relating to the cooperation between Master of Business Administration and short-term international students exchange program.

Both sides agreed to sign a memorandum of understanding for long-tẻm cooperation within the framework of their outstanding training programs.

In the past, N?n t?ng tr�� ch?i th? th??ng has successfully implemented many international coorperation training programs. One of those successes is the coorperation between the Master of Science in Business Administration (HSB-IPAG) program and IPAG Business School (France). The HSB-IPAG program has now enrolled 4 training courses with almost 100 students. Next is the annual international exchange program between students at NanYang Technological University �?Singapore and HSB.

Group Photo at N?n t?ng tr�� ch?i th? th??ng

Deakin University is a pretigious university in Australia offering undergraduate, postgraduate and reseach programs for international students.

– Ranked among the top 2% of the world’s top universities by International rating agencies.

– Ranked among the top 1% of universities in the world in Education and Training, Politics, Accounting and Finance, Psychology, History and Arrcheology, Law.

– Ranked 5 stars by the prestigious Quacquarelli Symonds

Deakin University’s training programs include:

–          Bachelor of Commerce

–          Bachelor of Business

–          Bachelor of Sports Management

–          Bachelor of Information Systems

–          Bachelor of Sports Development

–          Bachelor of Laws

–          Bachelor of Real Estate

[1] //www.timeshighereducation.com/world-university-rankings/deakin-university

[2-3] //www.topuniversities.com/universities/deakin-university/undergrad

                                                                                                                           Nguyen Minh

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The “Pre-MBA” programme is designed to compact and refine the essence of an MBA program.

25% of the duration of the programme is designed to guide learners to apply the knowledge learned into the implementation of their applied thesis in improving management effectiveness at SDV.
To graduate, teams must defense their applied thesis in front of board of judges with the presence of SDV’ board of management and HSB’ board of lecturers. The program will take place on Saturday every two week from 26/08/2017 to 9/12/2017.

Subjects in the programme cover the main contents in operating activities, corporate governance, such as: Thought leader & Portrait of a professional Manager; Creative and Innovative Mindset and Methodologies; Enterprise Culture and International Integration; HRM and Productivity Optimization; Effective Planning and Production management; Finance for non-finance managers; Cost control and management; Project management; Enterprise Risk and Security management; Communication, Brand and Crisis Management; Winning and influencing your staff; Problems Solving and Decision-Making Skills; Coaching and Mentoring; Cross-cuture communication skills.
Lecturers include leading researchers such as: Assoc. Prof. Dr. Hoang Dinh Phi �?Dean of HSB; Prof. Vu Minh Giang �?Former Deputy director of Vietnam National University; Prof. Dr. Nguyen Ngoc Thang; Dr. Nguyen Van Hong; Dr. Can Van Luc; Dr. Le Dang Doanh…
HSB would like to wish that learners would obtain lots of health to complete the task of studying and research in order to successfully design new applications and solutions for Samsung Display Vietnam!

                        Nguyen Minh

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