TH\u00d4NG TIN LATS C\u1ee6A NGHI\u00caN C\u1ee8U SINH BU\u0300I THI\u0323 HA\u0309I Y\u00ca\u0301N <\/strong><\/p>\n

T\u00ean \u0111\u00ea\u0300 ta\u0300i: <\/strong>A\u0309nh h\u01b0\u01a1\u0309ng cu\u0309a ca\u0301c hoa\u0323t \u0111\u00f4\u0323ng qua\u0309n tri\u0323 ru\u0309i ro th\u01b0\u01a1ng hi\u00ea\u0323u \u0111\u00f4\u0301i v\u01a1\u0301i an ninh th\u01b0\u01a1ng hi\u00ea\u0323u va\u0300 gia\u0301 tri\u0323 th\u01b0\u01a1ng hi\u00ea\u0323u: Nghi\u00ean c\u01b0\u0301u trong nga\u0300nh c\u00f4ng nghi\u00ea\u0323p sa\u0309n xu\u00e2\u0301t va\u0300 ch\u00ea\u0301 bi\u00ea\u0301n th\u01b0\u0323c ph\u00e2\u0309m & \u0111\u00f4\u0300 u\u00f4\u0301ng ta\u0323i Vi\u00ea\u0323t Nam (<\/strong>The impact of brand risk management activities on brand security and brand value: A case study in the Food & Beverage manufacturing and processing industry in Vietnam)<\/strong><\/p>\n

\n
1. H\u1ecd v\u00e0 t\u00ean nghi\u00ean c\u1ee9u sinh:\u00a0<\/strong>Bu\u0300i Thi\u0323 Ha\u0309i Y\u00ea\u0301n<\/li>\n
2. Gi\u1edbi t\u00ednh: <\/strong>N\u01b0\u0303<\/li>\n
3. Ng\u00e0y sinh: <\/strong>07\/06\/1987<\/li>\n
4. N\u01a1i sinh:<\/strong> H\u01b0ng Y\u00ean<\/li>\n
5. Quy\u1ebft \u0111\u1ecbnh c\u00f4ng nh\u1eadn nghi\u00ean c\u1ee9u sinh s\u1ed1:<\/strong> Quy\u1ebft \u0111\u1ecbnh v\u1ec1 vi\u1ec7c c\u00f4ng nh\u1eadn nghi\u00ean c\u1ee9u sinh n\u0103m 2019 c\u1ee7a Khoa Qu\u1ea3n tr\u1ecb v\u00e0 Kinh doanh s\u1ed1 4025\/\u0110HQGHN ng\u00e0y 6\/12\/2019 c\u1ee7a Gi\u00e1m \u0111\u1ed1c \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i.<\/li>\n
6. C\u00e1c thay \u0111\u1ed5i trong qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o:<\/strong><\/li>\n<\/ol>\n

   Quy\u1ebft \u0111\u1ecbnh v\u1ec1 vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh t\u00ean \u0111\u1ec1 t\u00e0i lu\u1eadn \u00e1n ti\u1ebfn s\u0129 s\u1ed1 306\/Q\u0110-QT&KD ng\u00e0y 31\/05\/2022 c\u1ee7a Hi\u1ec7u tr\u01b0\u1edfng Tr\u01b0\u1eddng Qu\u1ea3n tr\u1ecb v\u00e0 Kinh doanh, \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i.<\/p>\n

   Quy\u1ebft \u0111\u1ecbnh v\u1ec1 vi\u1ec7c gia h\u1ea1n th\u1eddi gian h\u1ecdc t\u1eadp cho nghi\u00ean c\u1ee9u sinh kho\u00e1 QHD2019-DMS1 s\u1ed1 693\/Q\u0110-QT&KD ng\u00e0y 05\/12\/2022 c\u1ee7a Hi\u1ec7u tr\u01b0\u1edfng Tr\u01b0\u1eddng Qu\u1ea3n tr\u1ecb v\u00e0 Kinh doanh, \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i.<\/p>\n

   \n
   1. T\u00ean \u0111\u1ec1 t\u00e0i lu\u1eadn \u00e1n:<\/strong> A\u0309nh h\u01b0\u01a1\u0309ng cu\u0309a ca\u0301c hoa\u0323t \u0111\u00f4\u0323ng qua\u0309n tri\u0323 ru\u0309i ro th\u01b0\u01a1ng hi\u00ea\u0323u \u0111\u00f4\u0301i v\u01a1\u0301i an ninh th\u01b0\u01a1ng hi\u00ea\u0323u va\u0300 gia\u0301 tri\u0323 th\u01b0\u01a1ng hi\u00ea\u0323u: Nghi\u00ean c\u01b0\u0301u trong nga\u0300nh c\u00f4ng nghi\u00ea\u0323p sa\u0309n xu\u00e2\u0301t va\u0300 ch\u00ea\u0301 bi\u00ea\u0301n th\u01b0\u0323c ph\u00e2\u0309m & \u0111\u00f4\u0300 u\u00f4\u0301ng ta\u0323i Vi\u00ea\u0323t Nam (The impact of brand risk management activities on brand security and brand value: A case study in the Food & Beverage manufacturing and processing industry in Vietnam)<\/li>\n<\/ol>\n
      \n
      1. Chuy\u00ean ng\u00e0nh:<\/strong>Qu\u1ea3n tr\u1ecb v\u00e0 Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/li>\n
      2. M\u00e3 s\u1ed1:<\/strong>Th\u00ed \u0111i\u1ec3m<\/li>\n
      3. C\u00e1n b\u1ed9 h\u01b0\u1edbng d\u1eabn khoa h\u1ecdc: <\/strong>PGS.TS. Hoa\u0300ng \u0110i\u0300nh Phi<\/li>\n
      4. T\u00f3m t\u1eaft c\u00e1c k\u1ebft qu\u1ea3 m\u1edbi c\u1ee7a lu\u1eadn \u00e1n:<\/strong><\/li>\n<\/ol>\n

         \u0110\u1ea7u ti\u00ean<\/em>, \u00e1p d\u1ee5ng l\u00fd thuy\u1ebft ngu\u1ed3n l\u1ef1c (Resource-based View Theory), ly\u0301 thuy\u00ea\u0301t h\u01a1\u0323p pha\u0301p (Legitimacy Theory) v\u00e0 l\u00fd thuy\u1ebft t\u00edn hi\u1ec7u (Signal Theory), nghi\u00ean c\u1ee9u n\u00e0y \u0111\u00f3ng g\u00f3p v\u00e0o l\u1ecbch s\u1eed qu\u1ea3n tr\u1ecb r\u1ee7i ro th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh b\u1ed1n nh\u00f3m c\u1ee7a ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb r\u1ee7i ro th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m: ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1, ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng quy tr\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 trong qu\u1ea3n tr\u1ecb r\u1ee7i ro th\u01b0\u01a1ng hi\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3, th\u00f4ng qua vi\u1ec7c k\u1ebf th\u1eeba c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00e2y, c\u00f9ng v\u1edbi vi\u1ec7c th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh ph\u1ecfng v\u1ea5n s\u00e2u c\u00e1c doanh nghi\u1ec7p, t\u00e1c gi\u1ea3 \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t v\u00e0 ki\u1ec3m \u0111\u1ecbnh thang \u0111o \u0111\u1ed1i v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh nghi\u00ean c\u1ee9u: ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb r\u1ee7i ro th\u01b0\u01a1ng hi\u1ec7u, an ninh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u;<\/p>\n

         Th\u1ee9 hai<\/em>, k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u kh\u1eb3ng \u0111\u1ecbnh t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb r\u1ee7i ro th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn an ninh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c bi\u1ec7t l\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u00f3 \u00fd ngh\u0129a r\u1ea5t l\u1edbn trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o an to\u00e0n v\u00e0 b\u1ec1n v\u1eefng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p;<\/p>\n

         Th\u1ee9 ba<\/em>, nghi\u00ean c\u1ee9u ch\u1ec9 ra s\u1ef1 li\u00ean quan c\u1ee7a an ninh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t doanh nghi\u1ec7p;<\/p>\n

         Cu\u1ed1i c\u00f9ng<\/em>, nghi\u00ean c\u1ee9u cho th\u1ea5y, c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb r\u1ee7i ro th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu ch\u00fang ta bi\u1ebft t\u1eadn d\u1ee5ng, ph\u00e1t tri\u1ec3n v\u00e0 ho\u00e0n thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u0169ng nh\u01b0 c\u1ee7ng c\u1ed1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 trong nghi\u1ec7p v\u1ee5 n\u00e0y.<\/p>\n

         \n
         1. Kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng trong th\u1ef1c ti\u1ec5n: <\/strong><\/li>\n<\/ol>\n

            Th\u1ee9 nh\u1ea5<\/em>t, k\u1ebft qu\u1ea3 lu\u1eadn \u00e1n ch\u1ee9ng minh r\u1eb1ng, vi\u1ec7c th\u00fac \u0111\u1ea9y c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb r\u1ee7i ro th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c cho an ninh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u;<\/p>\n

            Th\u1ee9 hai<\/em>, k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u x\u00e1c nh\u1eadn t\u00ednh trung gian c\u1ee7a an ninh th\u01b0\u01a1ng hi\u1ec7u trong s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb r\u1ee7i ro th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u;<\/p>\n

            Th\u1ee9 ba,<\/em> k\u1ebft qu\u1ea3 lu\u1eadn \u00e1n g\u1ee3i \u00fd cho doanh nghi\u1ec7p, c\u01a1 quan qu\u1ea3n l\u00fd c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch khuy\u1ebfn kh\u00edch c\u00e1c doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb r\u1ee7i ro \u0111\u1ec3 n\u00e2ng cao an to\u00e0n, \u1ed5n \u0111\u1ecbnh, b\u1ec1n v\u1eefng cho th\u01b0\u01a1ng hi\u1ec7u n\u00f3i ri\u00eang v\u00e0 cho doanh nghi\u1ec7p n\u00f3i chung.<\/p>\n

            \n
            1. C\u00e1c h\u01b0\u1edbng nghi\u00ean c\u1ee9u ti\u1ebfp theo:<\/strong><\/li>\n<\/ol>\n

               \u0110\u01b0a th\u00eam ca\u0301c bi\u00ea\u0301n \u0111i\u00ea\u0300u ti\u00ea\u0301t va\u0300o m\u00f4 hi\u0300nh nghi\u00ean c\u01b0\u0301u;<\/p>\n

               Ki\u00ea\u0309m \u0111i\u0323nh m\u00f4 hi\u0300nh \u01a1\u0309 ca\u0301c nga\u0300nh kha\u0301c.<\/p>\n

               \n
               1. C\u00e1c c\u00f4ng tr\u00ecnh c\u00f4ng b\u1ed1 li\u00ean quan \u0111\u1ebfn lu\u1eadn \u00e1n:<\/strong><\/li>\n<\/ol>\n

                  B\u00f9i Th\u1ecb H\u1ea3i Y\u1ebfn, Tr\u1ea7n Qu\u1ed1c B\u00ecnh, B\u00f9i Ho\u00e0ng Nam S\u01a1n, (2019). Qu\u1ea3n tr\u1ecb an ninh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p, T\u1ea1p ch\u00ed Kinh t\u1ebf v\u00e0 D\u1ef1 b\u00e1o<\/em>, s\u1ed1 27(9), tr.131-134.<\/p>\n

                  B\u00f9i Th\u1ecb H\u1ea3i Y\u1ebfn, L\u00ea H\u1ea3i Y\u1ebfn, L\u01b0u Ho\u00e0ng Kim Ph\u01b0\u1ee3ng, B\u00f9i Th\u1ecb Li\u1ec5u, Nguy\u1ec5n H\u00f9ng Ti\u1ebfn (2022), Nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba t\u1ea1i Vi\u1ec7t Nam, T\u1ea1p ch\u00ed Kinh t\u1ebf v\u00e0 D\u1ef1 b\u00e1o<\/em>, s\u1ed1 12(4), tr.141-145.<\/p>\n

                  Hoang Dinh Phi, Ta, Thi Dao, Bui Thi Hai Yen, (2022). Exploring the effects of brand risk management activities on brand security: A perspective from innovation stimulus as a moderator, Journal of Contemporary Marketing Science, ISSN: 2516-7499, https:\/\/doi.org\/10.1108\/JCMARS-10-2021-0034<\/a> (Emerald)<\/p>\n

                  Bui Thi Hai Yen, (2022), Improving brand value through brand security and brand risk management strategy: A case study of Food & Beverage manufacturing and processing enterprises in Vietnam, Proceeding of<\/em> the 5^{th<\/sup> International Conference on Contemporary Issues in Economics, Management and Business<\/em> \u2013 CIEMB 2022, 25-26\/11\/2022, ISBN: 978-604-330-515-9, pp.961-988,\u00a0 (National Economics University).<\/p>\n}

                  Bui Thi Hai Yen, (2022), Improving brand safety through brand risk management activities: A case study of F&B enterprises in Vietnam, Proceeding of<\/em> the 3^{rd<\/sup> International Conference on Research in Management and Technovation \u2013 ICRMAT2022<\/em>, Annals of Computer Science and Information Systems, ISSN: 2300-5963, 16-17\/12\/2022, (Swinburne University of Technology).} http:\/\/dx.doi.org\/10.15439\/2022M382<\/a><\/p>\n

                  \n","protected":false},"excerpt":{"rendered":"

                  TH\u00d4NG TIN LATS C\u1ee6A NGHI\u00caN C\u1ee8U SINH BU\u0300I THI\u0323 HA\u0309I Y\u00ca\u0301N T\u00ean \u0111\u00ea\u0300 ta\u0300i: A\u0309nh h\u01b0\u01a1\u0309ng cu\u0309a ca\u0301c hoa\u0323t \u0111\u00f4\u0323ng […]<\/p>\n","protected":false},"author":2,"featured_media":6873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,113],"tags":[],"class_list":["post-9896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-thong-bao-lvla"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/go4star.com\/wp-json\/wp\/v2\/posts\/9896"}],"collection":[{"href":"https:\/\/go4star.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/go4star.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/go4star.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/go4star.com\/wp-json\/wp\/v2\/comments?post=9896"}],"version-history":[{"count":5,"href":"https:\/\/go4star.com\/wp-json\/wp\/v2\/posts\/9896\/revisions"}],"predecessor-version":[{"id":10002,"href":"https:\/\/go4star.com\/wp-json\/wp\/v2\/posts\/9896\/revisions\/10002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/go4star.com\/wp-json\/wp\/v2\/media\/6873"}],"wp:attachment":[{"href":"https:\/\/go4star.com\/wp-json\/wp\/v2\/media?parent=9896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/go4star.com\/wp-json\/wp\/v2\/categories?post=9896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/go4star.com\/wp-json\/wp\/v2\/tags?post=9896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}